Privacy Policy

This Privacy Policy explains how NM Beauty & Fragrance ("we", "us", "our") collects, uses and protects your personal information when you visit this website or place an order with us via WhatsApp. We are committed to processing your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

The data controller responsible for your personal information is:

• Trading name: NM Beauty & Fragrance
• Owner: [Maria's full legal name]
• Address: 262 Wigan House, Warwick Grove, London, E5 9JA
• Contact email: contact@nmbeautyandfragrance.com
• WhatsApp: +44 7871 005090

2. What information we collect

We only collect what we need to operate the site and respond to your enquiries:

• Information you give us when you contact us via WhatsApp — your phone number, name (if shared), the product you are interested in, your messages, and any delivery details you provide to complete an order.
• Technical information automatically collected when you visit the site — browser type, device type, approximate location (country/region), pages viewed and referral source. This is only collected if you accept analytics cookies (see our Cookie Policy).
• Preference information stored in your browser via localStorage — for example your cookie consent choice. This stays on your device and is not transmitted to us.

We do not knowingly collect data from anyone under 16. If you believe we have, please contact us and we will delete it.

3. How we use your information

We process your personal information for the following purposes and lawful bases:

• To respond to your enquiries and process orders sent via WhatsApp — lawful basis: performance of a contract or steps prior to entering a contract.
• To run and secure the website — lawful basis: legitimate interests (operating a functional, secure site).
• To improve the site through analytics — lawful basis: your consent. You can withdraw consent at any time via the Cookie settings link in the footer.
• To meet our legal obligations — for example tax records — lawful basis: legal obligation.

4. Sharing your information

We do not sell your personal data. We share it only where strictly necessary:

• WhatsApp / Meta — when you message us, your conversation is delivered through the WhatsApp service. Meta processes that data under its own privacy policy.
• Delivery partners — your name and address may be shared with the courier handling your order.
• Payment providers — when payment is taken outside this site (e.g. bank transfer or another agreed method), the relevant provider processes your payment information.
• Legal authorities — where required by UK law.

5. International transfers

WhatsApp messages are processed by Meta Platforms, which may transfer data outside the United Kingdom. Such transfers are covered by the safeguards required under UK GDPR (Standard Contractual Clauses or equivalent).

6. How long we keep your information

We keep your personal data only for as long as we need it for the purposes set out above. Order-related records are kept for up to six years to comply with UK tax law. Marketing-related data (if any) is deleted on request or after a reasonable period of inactivity.

7. Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Ask us to correct inaccurate data
• Ask us to delete your data ("right to be forgotten")
• Restrict or object to our processing of your data
• Receive your data in a portable format
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, write to us at contact@nmbeautyandfragrance.com. We will respond within one month.

8. Security

We use reasonable technical and organisational measures to protect your data. No system is 100% secure, but we treat any incident seriously and will notify the ICO and affected individuals where required by law.

9. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent version. Material changes will be highlighted on the home page.

10. Contact

For privacy questions or to exercise your rights, contact us at contact@nmbeautyandfragrance.com or via WhatsApp on +44 7871 005090.

This template is provided as a starting point and should be reviewed by a UK-qualified solicitor or data protection specialist before going live, especially if Maria adds analytics, payment processing on-site, or marketing emails.